Capabilities
One foundation. Many ways to make architecture tangible.
Every capability builds on the same real-time scene. That means whatever gets built once can be used many times over — as an image, a film, a walkable space, or a digital sales platform.
Architectural Visualization
Exterior & Interior Renderings
High-end, photorealistic images of your project — from the facade to the interior, in any lighting mood or perspective you need.
The value for you
- Compelling images for sales materials, the website, and pitches
- Using real geodata, your project is embedded precisely in its actual surroundings — including neighboring buildings, terrain, and the exact position of the sun for any time of year and day. That builds trust: prospects see what it will really feel like on site — not just what it might look like.
- Sun position, time of day, and materials are freely simulated — no waiting for the "right" day on site
- A foundation for every other format: a space built once yields any number of perspectives
Typical use
Sales materials, website, planning submissions, investor presentations
Animation & Cinematics
Short films that move through your project — from a quiet camera pass to a full cinematic image film.
The value for you
- An emotional impact a single image can't produce
- Ideal for social media, a website hero, and sales events
- Produced from the same scene as your renderings — no separate production effort from scratch
Typical use
Project launch, social media, trade shows, investor pitches
Realtime Experiences
Walkable Real-Time Scenes
Instead of a finished image, you get a space that can be explored live — first- or third-person, with free navigation and light and materials changeable in real time.
The value for you
- Prospects understand spaces faster because they experience them, not just look at them
- Change requests are visible instantly — no new order, no wait
- A strong point of differentiation against competitors offering only static images
Typical use
Live presentations with clients, touchscreen setups in the sales office, investor meetings
Image created with AI for illustrative purposes. The architectural visualisation shown on screen is an ECHTRAUM project.
VR Experiences
Immersive walkthroughs with a VR headset — your project becomes experienceable at true scale, long before the first spade goes into the ground.
The value for you
- A spatial understanding no image or floor plan can convey
- Especially effective for premium units, penthouses, and hospitality projects
- A strong tool for trade shows and sales events — it gives people something to talk about
Typical use
Sales events, trade show booths, exclusive client meetings, investor presentations
3D Modeling
Complex Facades & Parametric Geometry
Precise 3D modeling for demanding architecture — from complex facade structures to bespoke interior design.
The value for you
- Even architecturally ambitious designs are rendered true to form and detail
- A clean CAD-to-real-time pipeline: design changes are folded in efficiently, without starting over
- The foundation for every other format — from rendering to VR
Typical use
Competition entries, demanding facade projects, bespoke interior concepts
Digital Twins & Web Experiences
Gaussian Splats
Real spaces or existing buildings are digitally captured and made explorable directly in the browser — no app, no install.
The value for you
- The lowest possible barrier to entry for prospects: a single link is enough
- Ideal for remote presentations and international marketing
- Enables virtual tours through existing properties or show units
Typical use
Website integration, international buyers, marketing existing properties
One scene → many outcomes
None of these capabilities stands on its own. ECHTRAUM's real advantage emerges when they're combined.
Your project gets built once, in real time. From that come: renderings for sales materials and the website, an image film for social media, a walkable scene for sales meetings, a VR presentation for trade shows, a web version for international prospects.
That's what sets ECHTRAUM apart from classic single-image commissions: you don't pay repeatedly for the same foundation — one investment gives you a complete marketing system.
Packages
For most projects, we recommend not individual capabilities but one of three packages — matched to project scale and sales ambition:
Essential
Smaller projects, initial marketing
Renderings (exterior & interior)
Premium
Standard residential, active sales
Renderings + video + web presentation
Experience
Premium projects, hospitality, luxury
A complete real-time experience world, including VR & web
Frequently asked questions
What is the difference between a classic rendering and a real-time scene?
A rendering is a single image from a fixed perspective. A real-time scene is a digital project world that can be explored freely. It produces additional views, films, and VR and web versions without rebuilding the project.
What do you need from us to get started?
Ideally plans and, if available, CAD or 3D data of the project, plus notes on materials and the desired atmosphere. An early planning stage is enough for a first conversation.
How are the real surroundings and the sun position taken into account?
Your project is placed into its actual surroundings using real geodata, including neighboring buildings and terrain. The sun position can be simulated for any season and time of day.
How much does a real-time visualization cost?
It depends on project size and scope. We work with three packages (Essential, Premium, Experience) rather than per-image pricing, and provide an individual quote after an initial conversation.
What are Gaussian splats and what are they good for?
Gaussian splatting captures real spaces or existing buildings digitally and makes them explorable directly in the browser, with no app or installation. A single link is enough, which suits remote presentations and international buyers.
Can plan changes be incorporated?
Yes. Because the scene is built in real time, changes can be integrated efficiently without starting over.
Who does ECHTRAUM work for?
Architecture firms, developers and real estate promoters who want to present and market their projects more convincingly. Our focus is Salzburg and the DACH region.